ABOUT THE CUSTOMER
A leading manufacturer in the luxury marine industry, a brand known for its exceptional craftsmanship and innovative designs. They sought a digital solution that could match the quality and bespoke nature of their vessels, empowering potential customers to fully explore customization options and visualize their dream boat before committing to a purchase.
THE PROBLEM
The process of purchasing a high-end boat is complex, often involving detailed consultations and limited visualization tools. Traditional catalogs and static images fail to convey the scale, luxury, and countless customization possibilities of a modern vessel. The company needed a sophisticated, interactive application that could bring their boats to life digitally, making the sales journey more engaging, transparent, and efficient.
THE SOLUTION
We developed an Interactive Boat Configurator, a meticulously crafted 3D application designed to immerse users in a seamless, personalized journey of designing their dream vessel. This powerful tool goes beyond simple customization, offering:
Real-time 3D Visualization: Customers can see a high-fidelity 3D model of their chosen boat, which they can rotate and zoom to explore from every angle in a realistic environment.
Extensive Customization: The application allows for a vast range of options, from selecting hull colors and interior finishes to configuring deck layouts and choosing engine specifications.
Integrated Sales & Dealer Tools: Building on our experience with solutions like the Carts Sales & Configuration App, the configurator is part of a comprehensive platform that can provide Sales Representatives with instant access to component details, pricing, and order management tools
Vehicle Configurator
The Costa Carts Sales & Configuration App is a comprehensive solution designed to empower Sales Representatives with a single, intuitive platform that combines robust dealer management with a cutting-edge configurator to streamline the entire sales process.
Dealer & Order Management
The app provides detailed management capabilities, allowing Sales Representatives to easily access dealer information, track order history, and manage communications, ensuring a smooth and efficient workflow.
Digital Catalog & Pricing
A continuously updated digital catalog gives Sales Representatives instant access to the latest component details, pricing, and availability. This ensures accurate information is always available when generating quotes and finalizing a configuration.
Promotions & Notifications
The app delivers timely push notifications and provides a dedicated section for viewing ongoing and upcoming promotions. This keeps the sales team informed of new product launches, special offers, and other updates, helping to boost sales and customer engagement.
IMPACT & RESULTS
The launch of the Boat Configurator has revolutionized the client’s sales and marketing strategy, delivering significant results across their operations. The immersive 3D experience has dramatically increased customer engagement and the quality of sales leads, as buyers arrive at the dealership with a clear, pre-configured vision. This cutting-edge tool has positioned the brand as a market innovator, enhancing its reputation for luxury and technological sophistication. By empowering customers with a powerful visualization tool, the company has streamlined the sales cycle and boosted conversion rates.