ABOUT THE CUSTOMER
Kia Motors, a globally recognized automotive brand, sought to enhance their digital presence and improve the online car-buying experience for their customers. They needed a powerful, user-friendly tool that would allow potential buyers to visualize and customize their vehicles from anywhere, at any time, moving the sales process forward before they even stepped into a dealership.
THE PROBLEM
The traditional process of selecting a new car can be complex and overwhelming for customers. Browse static images or a list of features doesn’t fully convey the look and feel of a custom-built vehicle. Kia needed a solution that would go beyond a simple gallery, providing an engaging and interactive platform that could showcase the brand’s diverse range of models and options in high fidelity.
THE SOLUTION
We developed the Kia Car Configurator, a cutting-edge 3D application that puts the power of design directly into the customer’s hands. This tool features real-time 3D rendering of the vehicle, allowing users to instantly see their changes as they select from a wide range of options like exterior paint, wheel designs, and interior finishes. The vehicle can be viewed in a dynamic, 360-degree environment, and the configurator automatically updates technical specifications, providing a complete and detailed overview of the custom-built car.
Vehicle Configurator
The Costa Carts Sales & Configuration App is a comprehensive solution designed to empower Sales Representatives with a single, intuitive platform that combines robust dealer management with a cutting-edge configurator to streamline the entire sales process.
Dealer & Order Management
The app provides detailed management capabilities, allowing Sales Representatives to easily access dealer information, track order history, and manage communications, ensuring a smooth and efficient workflow.
Digital Catalog & Pricing
A continuously updated digital catalog gives Sales Representatives instant access to the latest component details, pricing, and availability. This ensures accurate information is always available when generating quotes and finalizing a configuration.
Promotions & Notifications
The app delivers timely push notifications and provides a dedicated section for viewing ongoing and upcoming promotions. This keeps the sales team informed of new product launches, special offers, and other updates, helping to boost sales and customer engagement.
IMPACT & RESULTS
The Kia Car Configurator has significantly improved the customer journey and delivered strong results for the brand. The immersive, interactive experience has dramatically increased user engagement and the time spent on the website. This powerful tool acts as a key lead generator, converting customer interest into qualified sales leads for dealerships. By allowing customers to build their dream car online, the configurator streamlines the sales process, as buyers arrive at the dealership with a clear vision, leading to faster conversions and positioning Kia as a modern, innovative brand.