ABOUT THE CUSTOMER
Recada is a provider of high-quality, durable roof rail systems and accessories for vans and other vehicles, catering to outdoor enthusiasts, commercial users, and anyone needing extra cargo capacity. They are committed to providing robust and versatile solutions that enhance the functionality and adventure-readiness of vehicles.
THE PROBLEM
Customers looking to purchase roof rails often struggle to visualize how different rail styles, lengths, and accessories will look on their specific vehicle model. Static product images and generic descriptions don’t fully address the need for a tailored solution. Recada needed a user-friendly tool that could help customers confidently select the right roof rail system and accessories for their needs and vehicle.
THE SOLUTION
We developed the Recada Roof Rail Configurator, an intuitive online tool designed to simplify product selection and visualization. This configurator allows users to begin by choosing their specific vehicle make and model. The system then displays compatible Recada roof rail options, often with visual or 3D representations, allowing customers to see how the products will look on their vehicle. Users can also explore and add compatible accessories, such as crossbars and load stops, and access detailed product information including specifications and load capacity.
Vehicle Configurator
The Costa Carts Sales & Configuration App is a comprehensive solution designed to empower Sales Representatives with a single, intuitive platform that combines robust dealer management with a cutting-edge configurator to streamline the entire sales process.
Dealer & Order Management
The app provides detailed management capabilities, allowing Sales Representatives to easily access dealer information, track order history, and manage communications, ensuring a smooth and efficient workflow.
Digital Catalog & Pricing
A continuously updated digital catalog gives Sales Representatives instant access to the latest component details, pricing, and availability. This ensures accurate information is always available when generating quotes and finalizing a configuration.
Promotions & Notifications
The app delivers timely push notifications and provides a dedicated section for viewing ongoing and upcoming promotions. This keeps the sales team informed of new product launches, special offers, and other updates, helping to boost sales and customer engagement.
IMPACT & RESULTS
The Recada Roof Rail Configurator has significantly enhanced the online customer experience and streamlined the purchasing process. By providing a visual and interactive platform, the tool has improved customer confidence in their buying decisions, reducing uncertainty and minimizing returns. The configurator also encourages customers to explore and purchase compatible accessories, leading to a higher average order value. The engaging nature of the tool keeps users on the website longer, and by guiding them through a clear selection process, it ultimately leads to a more efficient and successful online purchasing experience.