A 3D product configurator is an interactive web application that lets customers customise a product in real time — changing colours, materials, dimensions, and components — and view the result as a photorealistic 3D model before purchasing. Elipse Studio builds WebGL-based 3D configurators that run directly in the browser with no app download required.

A standard 3D product configurator built by Elipse Studio takes 6 to 12 weeks from brief to launch, depending on the number of product variants, platform integration complexity, and asset preparation. Enterprise configurators with multiple product families typically require 12 to 20 weeks.

Yes. Elipse Studio builds 3D configurators that integrate natively with Shopify Storefront API, WooCommerce, BigCommerce, and headless commerce platforms. Configurator selections pass directly into the cart as line item properties, enabling seamless checkout and order fulfilment without manual quoting.

Not when built correctly. Elipse Studio 3D configurators use Draco-compressed WebGL models, progressive Level of Detail loading, and client-side lazy hydration to achieve Google Lighthouse mobile performance scores of 92 or above while running a full real-time 3D experience.

The cost of a 3D product configurator from Elipse Studio depends on the scope, number of variants, and platform integration. Contact elipsestudio.com/contact for a scoped quote based on your specific product catalogue and technical requirements.

Unlike static renders, real-time ArchViz allows users to freely walk through and interact with a 3D space, much like a video game, using Unreal Engine.

Yes, we build fully immersive VR simulations compatible with Meta Quest and other major headsets.

CGI renders are pre-calculated videos. Pixel Streaming runs a heavy 3D application on cloud servers and streams it to the user's web browser, requiring no high-end PC.

We utilize Unreal Engine 5, 3ds Max, Blender, and proprietary cloud streaming technologies.

Yes, our interactive ArchViz solutions allow users to swap floorings, wall colors, and adjust lighting instantly.

Cinematic 3D product visualization combines hyperrealistic CGI rendering, fluid dynamics, macro camera choreography, and Hollywood-grade lighting to create compelling commercial visuals.

3D product rendering replaces traditional studio photography with CGI, allowing brands to showcase products in any environment, color variant, or cutaway view.

It increases conversion rates, allows pre-launch marketing before manufacturing, reduces return rates through accurate 360-degree previews, and saves photography budget.

Yes. We produce high-impact forced-perspective 3D anamorphic corner LED billboard animations, fluid splash simulations (beverages, cosmetic creams), and slow-motion particle dynamics.

CAD data (STEP, IGES, SolidWorks, OBJ), physical product samples, or 2D technical drawings along with mood boards and brand guidelines.