Volvo S90 3D Configurator.
Volvo
Real-Time Configurator
8 weeks
Interactive WebGL app
Overview
Real-time automotive customization
In an era where digital presence dictates sales, Elipse Studio developed this high-fidelity 3D Automotive Configurator to demonstrate the future of online vehicle customization. Using the Volvo S90 as a subject, we created a fully interactive, real-time environment.
The challenge
Static images couldn't sell the experience
Traditional car configurators rely on static 2D images, which limit user engagement. Our goal was to break these limitations by building a Real-Time 3D application where the user has total control over every visual detail of the vehicle.
Impact
Engineering precision, digital delivery
How we did it
Our process
CAD data preparation
High-poly CAD data optimized for real-time rendering while preserving every manufacturing detail.
Custom PBR material pipeline
Substance Painter authoring for metallic flakes, clear-coat reflections, and leather grain accuracy.
Blueprint scripting & UI
Unreal Engine 5 Blueprint system for interactive controls, camera transitions, and real-time material swapping.
WebGL deployment
Packaged and optimised for browser-based delivery with lead generation integration.
Visual output
Configurator showcase
Latest Work
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